#brandTHIS IS THE NEW LOGO

THIS IS THE NEW LOGO

The new Woolrich logo represents the delicate balance between our esteemed past and dynamic future

Woolrich is proud to announce the launch of the new logo which is a visual representation of our ongoing brand evolution.

Naturally, at the core of the new logo is our iconic Buffalo Check pattern which was created by a Woolrich designer in 1850 - who decided to name the pattern after his own herd of pet buffalo.

The combination of Scottish tartan tradition, Mr John Rich’s (the Woolrich founder) English heritage and our American roots are the inspiration behind the new design.

Our first Woolrich logo appeared in the form of a ‘plump sheep’ icon upon which the Woolrich script was placed. This not only connected the brand with our manufacturing activities as well as our “all wool” policy but it also served as a symbol of Woolrich Woollen Mills.

The 60’s saw the introduction of the ‘square sheep’ logo which represented the progression of the outdoor industry as it transitioned from a mostly wool-centric business to utilizing technical fabrics from market leaders such as Gore-Tex and DuPont.

The combination of Scottish tartan tradition, Mr John Rich’s (the Woolrich founder) English heritage and our American roots are the inspiration behind the new design

The penultimate Woolrich logo was the block logo of the 90’s that became synonymous with our iconic Arctic Parka. Nowadays, we add the check leather badge on the left shoulder of some of our parkas as a nod to our woollen heritage.

The tonal color scheme and clean lines of the new logo are in line with our understated and effortless aesthetic. It is our emblem and it portrays the delicate balance between our esteemed past and dynamic future.

New Arrivals
W'S Buffalo Jacket
W'S Alaskan Shirt
Alaskan Buffalo Shirt