#eventWoolrich Keeps You Warm, Dry and Protected. Since 1830.

Woolrich Keeps You Warm, Dry and Protected. Since 1830.

June 11th marks the first day of Pitti Uomo 96 where Woolrich will treat their guests to an experience that revolves around the three key elements within Woolrich Keeps you Warm, Dry and Protected.

Woolrich has always been synonymous with the outdoors and nature since the brand began supplying people with outdoor hobbies such as fishing or active jobs such as logging, hunting and trapping – soon after 1830.

For Pitti 96, the relationship between Woolrich and the outdoors is explored, demonstrated and ultimately - celebrated through a series of inclusive experiences.

Occupying prime Pitti position once more, instead of a Woolrich Extreme Experience Room, this summer there will be a specifically designed space for guests to test windbreakers and similar products that are spring and summer relevant.
Wind and water are the key elements here.

For Pitti 96, the relationship between Woolrich and the outdoors is explored, demonstrated and ultimately - celebrated through a series of inclusive experiences.

Woolrich has been creating Garments with a Purpose since 1830 so it’s no surprise that functionality has always taken priority. The Video Mapping Experience explores this concept further with projections of products and the natural elements onto the alcoves of the Octagonal Room.

The showroom will then exhibit the SS20 Woolrich Collection along with the SS20 Woolrich Shoe Collection for both men and women, where the partnership with Vibram continues. The shoe collection will feature summer versions of the fall best sellers as well as classic boat shoes with Vibram soles.

The Woolrich Summer Garden is the last stop on this experiential ride with plenty of foliage (yet another link to the outdoors) and although there will be pizza on the menu (a clear Americana reference) – you will also find lighter options for those who might balk at just the thought of the Tuscan heat.

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