Woolrich introduces the Original Snow Room. Customers are offered the opportunity to test Woolrich outerwear in -20°C

Fully equipped with insulated walls and implementing technology that maintains specific temperatures through an energy saving program – Woolrich is proud to have introduced the first Snow Room to the fashion retail industry.

The crux of the matter is essentially offering customers the opportunity to test the product.
Snow Room confirms the authenticity and performance capabilities of our garments in real time and provides protection against the type of weather Woolrich outerwear is designed for.

Depending on the season, you’ll find alternating snow, rain and wind cycles that simulate various climates which allows for a fully immersive customer experience. Customers can test our parkas in the worst weather conditions by walking into a blizzard, complete with falling snow and ice, with temperatures plummeting to -20°C.


Even in spring and summer, the temperature climbs up to a cool 5°C.
The Snow Room boasts a floor-to-ceiling glass window, so you are never too far from the action.

The third experiential instalment of the Original Snow Room will be unveiled at the end of the year in our recently redesigned New York flagship.
The Original Snow Room. Now at Woolrich stores in Milan and Rome.

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