Woolrich at Pitti 95 took over the Octagonal Room with their four-tiered and fully immersive approach.
Once the show was over, guests were ushered into the pared-down showroom which celebrated two special partnerships with Japanese brand Beams and British design studio, Griffin. To emphasise a shift in direction, the decision to display a less product and more creative space was deliberate.
The final chapter of the Woolrich Pitti 95 story came to a close at the exclusive Winter Garden where you could dine, drink and Andrea Canè could conduct interviews. Beautifully decorated with Woolrich Buffalo Check blankets to keep guests warm in the chilly Tuscan winter, there was also an extensive menu offering breakfast, brunch, lunch and dinner.
After all, since Pitti is an intense all-day event - we wanted to ensure that our guests were well fed in order to maintain their stamina for the glorious spectacle that is Pitti Uomo.